- Victoria Magrath

The New Fashion Rules: Inthefrow

By Victoria Magrath

The rules of fashion have changed.

The new digital era is all about being seen, liked and inspired. So how do we define ourselves through style? And why has the evolution of the Internet changed the way we buy and wear clothing?

Superblogger Victoria Magrath reveals the pivotal moments that have transformed the fashion world, from the Nineties through to the Noughties, and shares insider secrets and practical tips for navigating the ever-changing fashion landscape.

Find inspiration from the new diversity movement which embraces all shapes and sizes, relive the moment Cara Delevingne recorded a selfie on the catwalk and discover how internet sensations like Instagram and ASOS are changing the landscape of fashion permanently.

These are The New Fashion Rules.

Format: Hardback
Release Date: 01 Nov 2018
Pages: 272
ISBN: 978-0-00-830555-0
Victoria Magrath is the creator and author of the award-winning fashion, travel and beauty blog, Inthefrow. Victoria established her blog in 2012 as she was completing her PhD at the University of Manchester on the impact of e-commerce on consumers’ behaviour, following her role there as a Fashion Retailing lecturer. Within the six years of her blogging career, Victoria has won seven awards including the UK’s Best Fashion Blog of 2017.Victoria has been the face of Hugo Boss’s AW17 campaign and Ted Baker’s Christmas 2017 campaign. In 2017 Victoria became a Beauty Ambassador for L’Oreal Paris, starring in the Princes Trust campaign to champion confidence in young people. In 2018 Victoria became a regular fashion columnist for Glamour magazine and launched her first collection collaboration with luxury leather goods brand Strathberry. This is her first book.inthefrow.com@inthefrow

‘An engaging and informative take on the fashion industry through Victoria’s inimitable digital lens. A must read.’Deborah Joseph, Editor in Chief, Glamour -

‘To change your game read this book.’Rebecca Minkoff, Fashion Designer -

‘Perfect to dip in and out of … You can hear Magrath’s super bubbly, happy voice as you read the pages and it is insanely beautiful (as you can imagine) so once you’re done with it, it can take pride of place on your coffee table.’Bustle -